What is Trada?

My Role

For the following initiatives, my responsibilities include:

• Working with a product manager to understand requirement and insight
• Create high-fidelity designs based on the Trada design language that I've developed before
• Prepare assets for development
• Update and maintain the Trada design library as components get added / updated

The Problem

While Trada has been growing well since its inception in 2019, our cart abandonment rate sat high at 92%. In 2021, the team set out a broad goal to increase retailer activation by reducing cart abandonment rate from 92% to 80%.

Favorites (Wishlist)

To help retailers organize their inspiration and products they want to purchase in the future, we released a feature to save products to a favorite list, so that they can go back to it again when they are finally ready to purchase.

Platform Credits

In order to drive conversion, we released a feature that enables Trada to roll out platform-wide credits. This is to be completely driven by Trada, as opposed to promotion per individual brands. The credit could be applied to total of the entire shopping cart, regardless of whether the products in the cart came from different brands.

Brand-led Promotions

Hot on the heels of releasing platform credits, we pushed cart conversion by working on brand-led promotions. This feature allows a brand to define a promotion they want to run, specific only to their products. This allows brand to optimize their marketing strategy and may give them a leg up over other brands in Trada.

Quick Add to Cart

Our "add-to-cart" shopping experience need to convey more information about a product along the way to help nudge customers to add those products to cart. We decided to margin info for each product on the product listing page, as well as allow them a way to add to cart straight from the listing page without having to go to the product details page. This is especially useful for returning buyers who are already familiar with a product and just want to repurchase it again.

Better Search Experience

The search experience in Trada was previously basic. With the implementation of Algolia, it opens a host of possibilities for the search experience, such as: trending searches, personalized search, to name a few.

Admin Refunds

For the longest time, a refund in Trada is not the most efficient flow: a refund must be requested by email, then handled manually by an employee before being completed in Stripe by an engineer. It creates a longer than expected processing time and a costly flow for us. So we are adding a new admin capability to process refunds from the admin dashboard as well as give visibility of refunds breakdown on the order details page, from both Brands and Retailers perspective. Admins can process the refund without having to involve an engineer