What I've Done
I am a Singapore-based UX designer who understands the entire website development process, from wireframing to front-end coding. I have worked in agency and client-side with experience on B2C and B2B brands.
Salesforce.com for Small-Medium Business
Salesforce.com for SMB educates small business owners on how to achieve success with Salesforce products. I led the design process of salesforce.com Small-Medium business website from requirement gathering, wireframe to final mock up design. The final design is a result of business requirements gathered from multiple stakeholders and A/B testing on various parts of the site.
Full site (.pdf)
Web Forms UX Optimization
At Salesforce.com, web forms are the main source of leads. I was responsible for optimization to drive Form Completes, which includes research, hypothesis generation, test case prototyping and A/B testing. In the end, my improvements resulted in +22% in Form Completes and became part of the forms best practices across the company worldwide.
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Heineken Green Room Redux
Heineken Green Room is a pop-up underground music event, held in exclusive unconventional venues. As such we needed a website that is unusual yet still functional. I was tasked with the entire website development - from interaction concept, website design and front-end coding - all of which had to be done within three days.
Salesforce1 World Tour
A landing page for a major customer event in Melbourne. I was responsible for wireframe and design. We had a tight deadline and anticipated ever-changing last minute updates. So, during the design process I kept in mind to design elements / UI that helps development process, without sacrificing the overall site and mobile experience.
Full site (.jpg) Mobile (.jpg)
A post-event page for a major customer event in Sydney with 11,000+ attendees. I was tasked with entire design and front-end development. We had a tight deadline of 1.5 weeks and scheduled multiple releases throughout the event. Regardless, we were able to deliver on time while satisfying business requirements.