Melissa Hie

Melissa Hie

I'm a UX Designer based in Singapore. I can <code> too.

What I ♥ Doing

Companies: Publicis, iris Worldwide, Salesforce.com, Adobe

More on LinkedIn Stack Overflow

What I've Done

I am a Singapore-based UX designer who understands the entire website development process, from wireframing to front-end coding. I have worked in agency and client-side with experience on B2C and B2B brands.


Salesforce.com for Small-Medium Business

  • Responsive Design
  • UX Design
  • A/B Testing

Salesforce.com SMB Site

Salesforce.com for SMB educates small business owners on how to achieve success with Salesforce products. I led the design process of salesforce.com Small-Medium business website from requirement gathering, wireframe to final mock up design. The final design is a result of business requirements gathered from multiple stakeholders and A/B testing on various parts of the site.

Full site (.pdf)


Web Forms UX Optimization

  • UI Design
  • UX Research
  • A/B Testing

Salesforce1 World Tour

At Salesforce.com, web forms are the main source of leads. I was responsible for optimization to drive Form Completes, which includes research, hypothesis generation, test case prototyping and A/B testing. In the end, my improvements resulted in +22% in Form Completes and became part of the forms best practices across the company worldwide.

Contact Me for info


Heineken Green Room Redux

  • UI Design
  • UX Design
  • Front End

Heineken Green Room Redux

Heineken Green Room is a pop-up underground music event, held in exclusive unconventional venues. As such we needed a website that is unusual yet still functional. I was tasked with the entire website development - from interaction concept, website design and front-end coding - all of which had to be done within three days.

View Site


Salesforce1 World Tour

  • UI Design
  • UX Design
  • Responsive Design

Salesforce1 World Tour

A landing page for a major customer event in Melbourne. I was responsible for wireframe and design. We had a tight deadline and anticipated ever-changing last minute updates. So, during the design process I kept in mind to design elements / UI that helps development process, without sacrificing the overall site and mobile experience.

Full site (.jpg) Mobile (.jpg)


Salesforce.com CeBIT

  • UI Design
  • UX Design
  • Responsive Design
  • Front End

Salesforce CeBit

A post-event page for a major customer event in Sydney with 11,000+ attendees. I was tasked with entire design and front-end development. We had a tight deadline of 1.5 weeks and scheduled multiple releases throughout the event. Regardless, we were able to deliver on time while satisfying business requirements.

View Site

What I Write About

On May 2014, I started an Instagram that combines my love for food and travel, called @GirlEatWorld.
It has since gained a following of over 390,000+ and spun out a travel blog by the same name at girleatworld.net.

@GirlEatWorld Girleatworld.net

That's all Folks!

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